You are your own brand. WE are our own brand. What that means is that every time someone sees us, every time we are heard, every time someone reads something we write the recipients are left with an impression of us. A story of who we are and what we stand for. No, my story is not “Dumb and Dumber”. But I do accept that some people may have the impression that I should be incarcerated for being incredibly awesome and, thus, a threat to society, so…
Think about the brands of your favorite companies. The reputable ones… not the sketchy ones that have the entrance ‘round back with billboards up and down the interstate on the way to the beach. That’s weird. What feelings do they conjure for you just by hearing the company name? That’s their brand. What is your brand? What do people see when they look at you? Is it what you want? Oh, God, is it what I want???
As women, life gets busy and we either forget that people are paying attention to us or just stopped caring. Even if we aren’t paying attention to ourselves, I promise others are. Someone always is. Especially kids. “Mom, you have a strange shaped nose. Did you know that?” Ugh, yes, I know that.
For example, in my mind I’m an effing glamorous rock star, complete with leather, stilettos, and appropriately worn smoky eye. In actuality today I wore a black sweatshirt I’ve had for 10 years, bright orange and pink running tights, no makeup, and dirty hair. Yes, I went out like that. Have I gone a few days without bathing? Maybe. Is it gross? Yes. Do I care? Meh. I didn’t care until I saw someone I know and she hugged me because she’s super nice. And here I am looking like a biatch because I’m embarrassed to be me.
So, while I want my brand to tell the world that I am edgy, feminine, and a badass protector of all things beautiful, today it says “I’m tired, overwhelmed, and ain’t got time for this shit. Feed me coffee and wine and if you judge me I’ll throat punch you.”
But there has to be a way for us to have both. There has to be a way for us to show the world (including our children) that we DO care about the way we present ourselves to the outside without spending an hour that we don’t have getting ready and all the while still feeling comfortable. Affordable, effortless, and practical beauty. Clothes and shoes that make me look like Mila Kunis but feel like Roseanne Bar. (You know what I mean, don’t you?!)
As the new year is getting underway, I am vowing to uncover tricks to still look fabulous even when I’m on the verge of narcolepsy and share them with you so that we can be fab together, even if your version of fab includes turtle neck dickies and doilies. To each her own. You’re pretty. And that’s all that matters, right? Twenty-minute beauty. I can do anything in twenty minutes (that’s what HE said!!!!)
For my first hack, I would like to share with you the joy of dry shampoo. Lordy, gurl, it’s ah-mah-zing. If you’ve lived as I lived washing my hair every morning and sometimes still have greasy hair by the end of the day, then let me give you a little hope: you don’t have to live that way.
Now I wash my hair at night and I blow it out. A proper blow out. I don’t just blow dry all “willy nilly” and call it a day. For my hair type, I use a palmful of mousse and run it through my hair before I dry it. To wash and properly dry my hair it takes about 30 minutes. If I don’t have to go anywhere, I don’t even have to dry it all the way.
Here’s where it gets awesome: the next day, if you notice your hair is greasy, use your dry shampoo. Spray at the roots at the top of your hair and lift up your hair around your head. Brush out or run your fingers through your hair and you’re good to go. At this point I can go a good three or four days without washing my hair. Ok, let’s be honest, I know I CAN go five. Is it pretty? No. But that’s neither here nor there.
So there you have it. My secret. You can spread it if you want… I don’t mind.
What beauty hacks do you have? Can we share?